We like that Amazon does the heavy lifting for us! Our videos are instant download (and are cheaper for our learners because of that overhead we don’t have). Our books are either kindle versions or print-on-demand. You can get a paper book from us, thanks to Amazon.

We realize that pretty much anyone can put a book up on Amazon, but you know those books when you see them. We leverage our experience in television production, magazine publishing, book and magazine copy editing, and instructional design and instructional technology to produce and publish quality books and videos on arts & craft hobbies that interest us. We are not our own experts, we help the real pros share their techniques so our learners can go through the best instruction available, at their own pace!

Right now we are working on an actual book with a professional blacksmith from North Carolina, who is writing a book just for us, called Blacksmithing for Welders. It’s just enough heat and hammering to help welders put some shape into their projects.